If you are thinking of doing SEO yourself, you can do SEO yourself by conducting some research and lots of practice, anyone can learn to do SEO for their business. But before you skip hiring SEO firms, you need to understand some fundamentals about the world of SEO marketing.

What Does SEO Involve?

Search Engine Optimization (SEO) uses different tactics and strategies to optimize your website for search engines to rank it higher on the search engine’s results pages and generate more traffic to your website so that more prospective customers can find your products and services.

SEO has now become an essential digital marketing strategy with over 90% of online experience beginning with a search engine. Without it, your services would not be ranked higher and hence your customers would choose your competitor who ranks higher on the search results page.

The best way to start doing SEO yourself is not only with keyword research but also with studying onsite and offsite optimization and many more that we will discuss in this article.

Keyword Research And Planning

The most important researching tool when comes to SEO is known as keyword research. You should use keywords on your blog or on your homepage because keywords help tell the search engines what content on your page is about.

An example of how keywords can help you is; say you run a computer store, and you have a blog on your page where you discuss the latest trend in computers and shortages of chips and other things. If you are writing a piece about whether to buy a prebuilt PC or make a custom one and you want to show up in the search results for that topic. Then you should research keywords for your content or invest in tools that offer keyword suggestions for your content and information.

On-Page Optimization

On-site optimization helps you with all the elements you need to optimize for SEO on your actual website as opposed to external factors. On-page optimization deals with elements on your site that you can control, like covers headings, title tags, meta descriptions, page loading time, and multimedia content throughout your site.

Off-Site Optimization

Off-page SEO is about getting people to link to your account from reputable sites which make your site look wonderful to search engines and give you a boost in the ranking. However, getting people to link to your site requires time and dedication.

Think of off-site optimation as when you click a link on a site that takes you to an entirely different site. This link is known as ‘backlink’ which is for the new site you’re directed to. You can’t have off-page SEO without backlinks.

Understanding Google Analytics

Once you have implemented your basic SEO practices, Google Analytics is a great place to start. Especially because the importance of analytics when doing SEO work will help you appreciate and improve your numbers as you do your own SEO.

Google Analytics is the tool that will tell where your visitors are coming from, it will create campaigns, and track goals. And will also inform you which keywords are bringing in the most traffic and many more.

Final Thoughts

If you have a strong handle on the fundamentals and you are regularly updating your content and your SEO strategy, then you will definitely find some success. But these tactics we have mentioned earlier can be time-consuming and if you are trying to balance SEO with running a business, it’s easy to get overwhelmed.