When it comes to knowing about ranking your website by doing off-page SEO, link building is the first consideration that comes to our mind. You can get good results even by creating a low amount of links on high-quality and high DA websites. As a result, your website becomes easily rankable on Google.
Link building is the essential technique in SEO, and you need it right after performing On-Page SEO on your website. Here is the basics you should know before starting a website and off-page SEO.
What is Link Building?
If you’re new to SEO, you may have heard the term “link building” but not know what it is. In a nutshell, link building is the process of increasing the quantity and quality of links pointing to your website. It is an essential part of SEO because it helps improve your website’s visibility in search engine results pages (SERPs).
In short, it is the process of getting links from other websites to your website by using some steps and techniques. The process seems easy, but it’s not as easy as you understand. There are some tricks and tips that are necessary to follow.
Types of Link Building
There are different types of link buildings to make your high authority website easy to get rank in Google. There are multiple factors to rank your website in Google, and link building is one of those factors.
In addition, significant types are given following:
1. Inbound Links
These are the links you create on your website to any other page of the same website. However, it is not as significant as different other types are. Still, it is essential to ensure that the link is highly relevant to the page where you are creating it.
2. Outbound Links
Outbound or external links are when you create a link on any other website, forum, or community that may be relevant or irrelevant to your website. It is more critical than an inbound link. Here again, we recommend getting pertinent high-quality links. For example, if you have a website based on gaming laptops, consider the other website which is highly related to gaming laptops.
3. Guest Post or Niche Edit
In 2022, guest post or niche edit is a highly significant factor and type of link building. SEO experts suggest it the most as here you are getting the links from those websites which have high quality and are already ranking in Google.
Guest post means writing and article and sending it to the other website owner to post it on their website.
Niche edits means getting quality and contextual links from the page which is already ranking. In niche edit, you don’t need to write an article for your website owner, but your website link and anchor text is the only thing they require.
Note: Make sure that the anchor text is related to the website page where you want to put a link.
4. InfoGraphic and Image Backlinks
It is an essential technique where you make a creative image and infographic of your website and get a high authority link. There are a lot of websites on the internet that offers free opportunity to create an infographic or image by signing up.
5. Blog Comments
Another essential type is a blog comment. Here you reach for the websites which allow the blog to comment or reply to my comment on their page. Find that website or page, make a relevant comment, and embed your website link.
There are many other websites of link building in SEO. Those we gave above are highly significant and ideal to use; SEO professionals and agencies recommend these to use.
Why It is Important?
Google and other search engines see the links on your website to rank it. Building a link is essential as it is one of the ranking factors. When you get a link, it means that it’s calculated as a vote to promote your website and its authority. Hence, more links mean higher chances of ranking.
Similarly, links increase the chances of visitors to your website and business page. It’s a fabulous way of increasing audience and traffic to your site. So, if you want to rank your website quickly, consider link building as the main factor.